The chair of the board of the local Humane Society chose the bank where the organization keeps its money; however, the society's chief accountant is the one that interacts with the bank, making deposits, writing checks, and balancing the accounts every month. The chief accountant is the ________ in the Humane Society's buying center.

A) initiator
B) decider
C) gatekeeper
D) user
E) influencer

Question

Raven Bernier · Accepted Answer

Final Answer : D, Explanation :  The chief accountant, who interacts with the bank by making deposits, writing checks, and balancing the accounts, is considered the user in the buying center context because they are the ones actually using the bank's services on behalf of the Humane Society.

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