The strategy that is based on providing customers with something unique that makes the organization's product or service distinctive from its competition is referred to as:

A) differentiation
B) discount
C) focused
D) low-cost

The strategy of differentiation is focused on offering unique features or characteristics that distinguish an organization's product or service from its competitors. This can be achieved through product design, quality, customer service, or other means. By standing out from the competition, the organization can attract customers who are looking for something different or better, and potentially command a premium price for its offering. The other options - discount, focused, and low-cost - are not strategies based on providing unique value, but rather involve competing on price or targeting specific market segments.