Asked by DeNae Schoel on Jun 01, 2024
Verified
Lunchies Corporation, a U.S. firm, signs a contract with Manger au Brasserie, S.A., a French firm, to give Manger the right to use the Lunchies trademark in restaurants in France. This is
A) a distribution agreement.
B) indirect exporting.
C) direct exporting.
D) licensing.
Licensing
The process of obtaining permission from a governmental or regulatory authority to conduct certain activities that are otherwise restricted.
Trademark
A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, legally protected under intellectual property laws.
- Identify the function and repercussions of regional trade agreements and associations in mitigating restrictions on trade.
Verified Answer
GM
Gabriela MonserratJun 01, 2024
Final Answer :
D
Explanation :
This is a licensing agreement, where Lunchies Corporation grants Manger au Brasserie, S.A. the rights to use its trademark in France, allowing the French firm to operate under the Lunchies brand without Lunchies having to directly manage or establish restaurants in France.
Learning Objectives
- Identify the function and repercussions of regional trade agreements and associations in mitigating restrictions on trade.