Asked by shelby nickella on Jun 06, 2024
Verified
The different methods of segmenting a market include targeting, positioning, psychographic, and behavioral.
Segmenting
The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Positioning
Repositioning a product or brand means strategizing its place in the market and consumer's mind, often in relation to competitors, through marketing, design, and messaging.
Psychographic
Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets and understand consumer behaviors.
- Recognize the vital principles and techniques integral to market segmentation.
- Differentiate among various market segmentation types, including geographic, demographic, psychographic, and behavioral.
- Clarify the approach and value of pinpointing targets within marketing strategies.
Verified Answer
Learning Objectives
- Recognize the vital principles and techniques integral to market segmentation.
- Differentiate among various market segmentation types, including geographic, demographic, psychographic, and behavioral.
- Clarify the approach and value of pinpointing targets within marketing strategies.
Related questions
Although Marketers Have Found That Psychographics Are Often More Useful ...
Giant Food Stores in Suburban Washington, DC, Adjusts Its Ethnic ...
When Deciding How to Promote Her New Art Gallery, Lila ...
A Company That Sells Only Multigrain, Low-Calorie Bread Should Use ...
Television Advertising Has Recently Expanded to Include Mini-Ads, Which Are ...