Asked by Colby Hastings on Jun 11, 2024
Verified
Some brands encourage events to build connections between users. What type of brand approach is this?
A) Cultural
B) Relational
C) Communal
D) Personality
Build Connections
The act of establishing relationships or linkages between people, brands, or ideas for mutual benefit or communication.
Events
Activities or occurrences that take place at a specific time and place, often significant in nature.
Communal
Refers to the shared characteristics and values of a group, often fostering a sense of community and collective identity.
- Gain insight into the mechanics of community-oriented and relationship-focused methods in establishing brand identity and engaging consumers.
Verified Answer
Learning Objectives
- Gain insight into the mechanics of community-oriented and relationship-focused methods in establishing brand identity and engaging consumers.
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