Asked by Bruce Eugine on Jun 15, 2024
Verified
According to the federal Office of Consumer Affairs, ________.
A) letters from satisfied customers are the best evidence to support claims
B) failing to include important information is considered deceptive
C) marketing messages and websites cannot target children
D) offering a money-back guarantee is illegal
Office of Consumer Affairs
The Office of Consumer Affairs is a government agency that protects consumer rights, resolves complaints, and provides information on consumer issues.
- Differentiate between advertising assertions that are deceptive versus those that are permissible.
Verified Answer
JN
Jacee NorizsanJun 20, 2024
Final Answer :
B
Explanation :
The federal Office of Consumer Affairs considers failing to include important information as deceptive. The other options are incorrect - there is no indication that letters from satisfied customers are the best evidence to support claims, that marketing messages and websites cannot target children, or that offering a money-back guarantee is illegal.
Learning Objectives
- Differentiate between advertising assertions that are deceptive versus those that are permissible.
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