Asked by Katelyn Tilden on May 13, 2024
Verified
Explain the difference between express and implied deceptive advertising.
Express
Typically refers to the direct, clear, and efficient communication or service, often associated with fast delivery or transportation services.
Implied
Something suggested or understood without being directly stated.
Deceptive Advertising
Marketing practices that mislead or misinform consumers about a product or service.
- Learn about express versus implied deceptive advertising and the legal implications of each.
Verified Answer
GT
gavin thompsonMay 19, 2024
Final Answer :
Obvious,or "express," claims must be truthful as to the product's qualities and appearance.Suggested,or "implied," claims are misleading messages that may be true on their surface but lead reasonable consumers to believe something untrue about the product.For example some ads are literally true but deceptive because of what they don't say,and reasonable consumers make assumptions based on what the ads omit.
Learning Objectives
- Learn about express versus implied deceptive advertising and the legal implications of each.
Related questions
Half-Truths-Information That Is True but Incomplete-Are Not Deceptive Because Such ...
Deceptive Advertising Occurs If a Reasonable Consumer Believes an Advertising ...
If an Advertisement Is Proven to Be Deceptive, It May ...
Advertising Will Be Deemed Deceptive If It Includes a Claim ...
A Business That Cannot Provide Scientific Evidence to Support Its ...