Asked by zachary ahmed on Jun 16, 2024
Verified
Media consumers usually notice instances of product placement.
Product Placement
A marketing strategy where branded products are placed in the context of media content, such as movies or TV shows, without explicit advertisement.
- Understand the role of product placement within marketing strategies.
Verified Answer
MA
Miranda AdkinsJun 19, 2024
Final Answer :
False
Explanation :
Most product placements go unnoticed by consumers, yet product placements can be a very effective method of advertising. Clearly, then, such placements do not make a rational appeal on behalf of the product.
Learning Objectives
- Understand the role of product placement within marketing strategies.
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