Asked by Shehla Qureshi on Jun 18, 2024
Verified
Futuring relies on the idea that the future is ________.
A) uncertain
B) predictable
C) quantitative
D) similar to the past
Futuring
The practice of exploring predictions and possibilities about the future, often based on trends and scenarios, to guide decision-making.
Uncertain
The state of being unsure or having doubts about something, often due to a lack of information.
Predictable
The characteristic of an event, outcome, or behavior that can be anticipated or expected based on certain patterns or prior knowledge.
- Examine the significance of prediction in marketing strategies and explore the various methodologies employed.
Verified Answer
Learning Objectives
- Examine the significance of prediction in marketing strategies and explore the various methodologies employed.
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