Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A) brand recognition.
B) brand preference.
C) brand awareness.
D) brand insistence.

Question

Salma Ramirez · Accepted Answer

Final Answer : B, Explanation :  Stacy has a favorite brand (Tide), indicating she prefers it over others. However, her decision to buy another brand if it's less expensive shows she is not exclusively loyal to Tide, fitting the definition of brand preference rather than insistence, recognition, or awareness.

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A) brand recognition.
B) brand preference.
C) brand awareness.
D) brand insistence.

Definitions

Learning Objectives

Learning Objectives

Related questions

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example ofA) brand recognition.B) brand preference.C) brand awareness.D) brand insistence.

Definitions

Learning Objectives

Learning Objectives

Related questions

Stacy stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it.This is an example of

A) brand recognition.
B) brand preference.
C) brand awareness.
D) brand insistence.