Asked by Julianna Velaj on May 02, 2024
Verified
Dominique has been eating Philadelphia cream cheese since she was a little girl. Now when she buys cream cheese for her family, she always buys Philadelphia cream cheese and wouldn't think of using anything else. When it comes to using cream cheese, Dominique is displaying brand ________.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing brands due to satisfaction, trust, or emotional connection.
- Explain the concept of brand loyalty and its importance in the field of marketing.
Verified Answer
MS
Learning Objectives
- Explain the concept of brand loyalty and its importance in the field of marketing.