Asked by Deijah Drakeford on Jun 20, 2024
Verified
Nicoletta is aware of both Coke and Pepsi,but she buys whichever is on sale.Nicoletta is at the stage of brand recognition but not yet at the stage of brand preference.
Brand Recognition
The extent to which the general public is able to identify a brand by its attributes, such as logo, jingle, packaging, or advertising.
Brand Preference
The inclination of consumers to choose a particular brand over others, influenced by past experiences, advertising, and perceptions of quality.
- Understand the significance of branding and brand management within marketing strategy.
Verified Answer
AS
Annette SolisJun 21, 2024
Final Answer :
True
Explanation :
Nicoletta recognizes both brands but does not have a strong preference for one over the other, as her purchase decision is based on price rather than brand loyalty.
Learning Objectives
- Understand the significance of branding and brand management within marketing strategy.
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