Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

A) pleasure and pain.
B) avoidance and satisfaction.
C) deal making and arousal.
D) pleasure and arousal.

Emotional States

Temporary conditions of feeling or affect that influence individuals' perceptions, decision-making processes, and behaviors.

Pleasure And Arousal

These terms refer to emotional states that can influence consumer behavior, with pleasure relating to feelings of happiness and satisfaction, and arousal to the level of excitement and stimulation.

Consumption Environment

The setting or surroundings in which consumers engage with products or services, influencing purchasing behaviors.