Asked by Sarah Gascon on Jun 23, 2024
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What is the purpose of a customer relationship management program? How do such systems benefit marketers?
Customer Relationship Management
A strategy for managing an organization's interactions with potential and current customers, utilizing data analysis about customers' history with a company to improve business relationships.
Marketers
Professionals who are responsible for promoting and selling products or services, including market research and advertising strategies.
Benefit
An advantage or positive outcome that individuals or organizations gain from using a product, service, or participating in an activity.
- Comprehend the principal elements and objectives of customer relationship management (CRM) initiatives.
- Pinpoint approaches to advance customer loyalty and profitability using Customer Relationship Management.
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Learning Objectives
- Comprehend the principal elements and objectives of customer relationship management (CRM) initiatives.
- Pinpoint approaches to advance customer loyalty and profitability using Customer Relationship Management.
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