Asked by Caylee Pritchett on Jun 24, 2024
Verified
Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.
Communications Capabilities
The range of methods and techniques a company can use to effectively convey messages to its target audience.
Transportation
The movement of goods, services, and people from one location to another, playing a crucial role in the supply chain and logistics.
Infrastructure
The basic facilities, services, and installations needed for a community or society to function, such as transportation and communications systems, water and power lines, and public institutions like schools, post offices, and prisons.
- Recognize the significance of infrastructure in global marketing strategies.
Verified Answer
Learning Objectives
- Recognize the significance of infrastructure in global marketing strategies.
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