Asked by Taryn Unhola on Jun 26, 2024
Verified
A ________ refers to the use of the same brand in a different product line.
A) line extension
B) brand extension
C) product mix extension
D) co-brand
E) brand license
Brand Extension
A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.
Line Extension
A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.
- Acquire insights into the results of implementing brand extension and line extension approaches.
Verified Answer
AB
Akshay BanerjeeJun 28, 2024
Final Answer :
B
Explanation :
Brand extension refers to the use of the same brand in a different product line. Line extension refers to the introduction of a new product within the same product line. Product mix extension refers to the addition of new product lines. Co-brand refers to the use of two different brands for a new product, and brand license refers to the permission given by the company to another company to use its brand for their products.
Learning Objectives
- Acquire insights into the results of implementing brand extension and line extension approaches.
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