Asked by Selena Dahabreh on Jul 01, 2024
Verified
Laila recently made a sales presentation on "The Benefits of Investing in Frank Jenson Mutual Funds." The seminar was well received, and Laila attributed its success to a careful analysis of the audience's psychographic characteristics. Which of the following characteristics did Laila most likely infer from the analysis?
A) The majority of the audience believes in living a secured old age.
B) The majority of the audience is Christian.
C) The majority of the audience earns $200 per day.
D) The majority of the participants are Asian.
E) The majority of the participants are women.
Psychographic Characteristics
Human characteristics that are qualitative rather than quantitative: values, beliefs, goals, and lifestyles.
Living Secured Old Age
A concept focusing on ensuring financial security and wellbeing for individuals in their retirement years.
- Identify the importance of demographic and psychographic profiling for comprehending audience traits.
Verified Answer
ZK
Zybrea KnightJul 08, 2024
Final Answer :
A
Explanation :
Psychographic characteristics involve understanding the beliefs, values, lifestyles, and attitudes of an audience. Option A, which mentions the audience's belief in living a secured old age, fits into the category of psychographic characteristics because it reflects their values and attitudes towards financial security and planning for the future.
Learning Objectives
- Identify the importance of demographic and psychographic profiling for comprehending audience traits.
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