Asked by Anh Thy Nguy?n Ng?c on Jul 08, 2024
Verified
You usually do not need permission to use a person's name or photograph in a marketing or sales message.
Marketing Message
A specific idea or theme that marketing campaigns are designed to communicate to a target audience.
Photograph
A visual image captured by recording light or other electromagnetic radiation, either digitally or on a light-sensitive material.
- Develop an understanding of the moral concerns and legal commands in marketing, emphasizing privacy, truthfulness, and the deterrence of deceptive behaviors.
Verified Answer
SD
Sejal DaradeJul 09, 2024
Final Answer :
False
Explanation :
Using a person's name or photograph in a marketing or sales message without their permission can be a violation of their privacy rights and can potentially result in legal consequences. It is important to obtain proper permission or consent before using any personal information or images in marketing or sales materials.
Learning Objectives
- Develop an understanding of the moral concerns and legal commands in marketing, emphasizing privacy, truthfulness, and the deterrence of deceptive behaviors.
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