Asked by sonia umezurike on Jul 14, 2024
Verified
Products positioned in the economy quadrant of the value map typically experience a strong decline of market share unless the firm has a monopoly.
Economy Quadrant
A conceptual division of economic activities or conditions into four distinct categories for analysis or strategic planning.
Market Share
The percentage of an industry's total sales that is earned by a particular company over a specified time period, indicating the company's size relative to its competitors.
Monopoly
A market structure where a single company or entity has exclusive control over a particular product or service, limiting competition.
- Examine the effects of various strategies on a company's market share and financial gain.
- Comprehend the principles of product placement within a value matrix.
Verified Answer
AR
Arounda RileyJul 21, 2024
Final Answer :
False
Explanation :
Products positioned in the economy quadrant can maintain or even grow their market share by appealing to cost-conscious consumers, offering good value for money, and not necessarily requiring a monopoly to succeed.
Learning Objectives
- Examine the effects of various strategies on a company's market share and financial gain.
- Comprehend the principles of product placement within a value matrix.