A product that falls below the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.

A) greater than
B) less than
C) equal to
D) unrelated to

Fair Value Zone

A range within which a stock's price is considered to reflect its true value based on financial analysis and market conditions.

Value Map

A value map is a visual tool that outlines the value proposition a company offers to its customers in comparison with its competitors.

Product's Cost

The total expenditure incurred to produce, market, and distribute a product.