Asked by Mbilla Mwololo on Jul 15, 2024
Verified
Beryl Inc. is a beverage company that has operations in 39 countries worldwide. It has adopted a glocalization strategy. Given this information, it can be said that:
A) Beryl can make adjustments according to regional consumer needs.
B) Beryl uses the same mix of marketing strategies in its foreign and domestic markets.
C) Beryl's global image is unlikely to transcend cultural barriers.
D) Beryl is unlikely to maintain any standardization levels.
Glocalization
The practice of conducting business according to both local and global considerations, blending global integration with local adaptation.
Regional Consumer Needs
Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.
Marketing Strategies
The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.
- Grasp the strategy of glocalization and its application in international business.
Verified Answer
Learning Objectives
- Grasp the strategy of glocalization and its application in international business.
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