Asked by Logan Tippett on Jul 16, 2024
Verified
Often political candidates position themselves as "outsiders," not part of the establishment. These candidates assume that voters have a negative attitude toward incumbent politicians (i.e., those currently in office). Describe three components of attitudes voters might have toward incumbent politicians.
Incumbent Politicians
Refers to officials who currently hold a position or office in a governmental body.
Negative Attitude
A tendency to view situations, objects, or people in an unfavorable or pessimistic light, which can influence decision-making and behavior patterns.
Position Themselves
The strategy used by companies to define their market standing or niche, distinguishing themselves from competitors.
- Explain the components and importance of attitudes in consumer decisions.
Verified Answer
Affective-how voters feel about a politician or political issue
Behavioral-how voters may vote
Learning Objectives
- Explain the components and importance of attitudes in consumer decisions.
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