Asked by Alessandra Canedo on Jul 18, 2024
Verified
Research indicates that individuals high in ____ are likely to give low ratings to generic brands.
A) need for closure
B) achievement motivation
C) public self-consciousness
D) internal locus of control
Generic Brands
Products marketed without a branded name, often positioned as lower-cost alternatives to well-known brands.
High Ratings
A term used to indicate a positive evaluation or assessment, usually referring to quality, performance, or satisfaction in various contexts (e.g., product reviews, service evaluations).
Need for Closure
A psychological term describing an individual's desire for a clear and definite answer to a question or decision, to avoid ambiguity or uncertainty.
- Analyze the significance of brand and product perception in the context of persuasion, including the impact of high-quality arguments versus weak arguments.
Verified Answer
Learning Objectives
- Analyze the significance of brand and product perception in the context of persuasion, including the impact of high-quality arguments versus weak arguments.
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