Asked by maggie Radziszewski on Jul 19, 2024
Verified
The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.
A) ethos
B) pathos
C) logos
D) hamartia
E) grandiose
Emotional Appeals
Persuasive techniques that attempt to influence an audience's feelings to inspire a desired reaction or decision.
Aristotle
An ancient Greek philosopher and scientist whose work covers various knowledge areas, including metaphysics, ethics, and logic.
Pathos
An appeal to emotion in rhetoric or literature, aiming to persuade or move the audience through feelings and passions.
- Determine the categories of appeals employed in sales and marketing.
Verified Answer
Learning Objectives
- Determine the categories of appeals employed in sales and marketing.
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