Asked by Joseph Amberg on Jul 21, 2024
Verified
Promotion that is aimed at the ultimate consumer with the goal of generating demand for a good or service is based on a(n)
A) cooperative strategy.
B) pulling strategy.
C) pushing strategy.
D) emphasis on personal selling.
Ultimate Consumer
The final buyer who purchases products or services for personal use and not for manufacturing or resale.
Pulling Strategy
A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.
Demand Generation
Strategies and tactics employed by companies to create awareness and demand for their products or services, often involving marketing and sales efforts.
- Understand the differences between push and pull marketing strategies and how they are applied.
Verified Answer
AO
Allie O'LoughlinJul 26, 2024
Final Answer :
B
Explanation :
A pulling strategy involves promotion aimed directly at consumers to encourage them to request the product from retailers, thus "pulling" the product through the distribution channel.
Learning Objectives
- Understand the differences between push and pull marketing strategies and how they are applied.