Asked by Emily Keith on Jul 22, 2024
Verified
Loreen sells how-to books and is going on a sales call to a local bookstore. Loreen knows the purchasing policies of the store such as who makes buying decisions. Such information can be found in Loreen's:
A) sales call objective.
B) marketing plan.
C) competitive portfolio.
D) customer profile.
E) business proposition.
Purchasing Policies
Established principles or rules governing the process of acquiring goods or services in an organization.
Customer Profile
A detailed description of a business's typical or ideal customers, including demographic, psychographic, and behavior information.
- Master the process of developing a customer profile and its role in sales planning.
Verified Answer
MB
Miles BridgettJul 29, 2024
Final Answer :
D
Explanation :
The information about a store's purchasing policies and decision-makers is typically included in a customer profile, which contains detailed information about a customer's preferences, buying habits, and other relevant characteristics.
Learning Objectives
- Master the process of developing a customer profile and its role in sales planning.