Asked by Janay Johnson on Jul 09, 2024
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Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." The fact that Clearwater Hampers has repeat corporate customers indicates that it creates ________ with its customers.
A) transactional relationships
B) exchange-oriented dependencies
C) symbiotic relationships
D) strategic relationships
E) joint decision-making alliances
Repeat Corporate Customers
Repeat corporate customers are businesses that repeatedly purchase goods or services from the same supplier, demonstrating loyalty and ongoing business relationships.
Clearwater Hampers
A company specializing in creating and delivering a wide variety of gift hampers and baskets for various occasions.
Strategic Relationships
Partnerships or alliances formed between businesses or organizations to pursue long-term goals or objectives.
- Acquire insight into the duties of a sales agent in establishing and keeping up with customer relations.
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Learning Objectives
- Acquire insight into the duties of a sales agent in establishing and keeping up with customer relations.
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