Asked by Michael Morales on Jul 28, 2024
Verified
Which of the following techniques can help in subordinating the price of a product in a sales message?
A) Introducing the price early in the message
B) Introducing the price before creating a desire for the product
C) Mentioning the price in a simple sentence
D) Stating the price in terms of small units
Sales Message
A communication designed to persuade or inform potential customers about a product or service.
- Know methods for making the price of a product or service more acceptable in sales messages.
Verified Answer
ZK
Zybrea KnightAug 02, 2024
Final Answer :
D
Explanation :
Stating the price in terms of small units can help subordinating the price of a product in a sales message. For example, instead of saying a product costs $100, saying that it costs only $2 a day or $0.08 an hour can make the price seem more reasonable and manageable.
Learning Objectives
- Know methods for making the price of a product or service more acceptable in sales messages.
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