Asked by Dennis Manalo on Aug 01, 2024
Verified
Which of the following uses behaviorally targeted ads that follow users even as they move to other websites?
A) Indirect marketing
B) Implied claims
C) Bait and switch
D) Permission marketing
E) Remarketing
Behaviorally Targeted
Advertising or marketing strategies that use individuals' behavior and preferences to tailor messages or offers.
Remarketing
A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.
Permission Marketing
A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.
- Recognize the ethical conflicts and legal imperatives in marketing, including the protection of privacy, adherence to truthfulness, and the avoidance of misleading strategies.
Verified Answer
Learning Objectives
- Recognize the ethical conflicts and legal imperatives in marketing, including the protection of privacy, adherence to truthfulness, and the avoidance of misleading strategies.
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