Asked by Niketa Kurjee on Aug 01, 2024
Verified
Which of the following is the outcome of failing to fulfill an offer you made in a marketing or sales message?
A) Breach of contract
B) Invasion of privacy
C) Implied endorsements
D) Ethical lapse
E) Lack of etiquette
Breach Of Contract
A violation of any of the agreed-upon terms and conditions of a binding contract.
Marketing Message
A core idea or statement that communicates the value of a product or service to potential customers.
Ethical Lapse
A failure to act in a morally correct or professionally appropriate manner, often leading to negative consequences.
- Understand ethical concerns and legal requirements in marketing, including privacy, truthfulness, and deceptive practices.
Verified Answer
ZK
Zybrea KnightAug 07, 2024
Final Answer :
A
Explanation :
Failing to fulfill an offer made in a marketing or sales message can be considered a breach of contract if the recipient of the message can reasonably interpret it as a legally binding agreement. This can lead to legal consequences and damage to the company's reputation.
Learning Objectives
- Understand ethical concerns and legal requirements in marketing, including privacy, truthfulness, and deceptive practices.
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