Asked by Jasmin Abarca Millan on Sep 23, 2024
Verified
This industry term refers to the practice of how a distributor strategically defines a given film and determines where, how, and to whom it is advertised.
A) marketing
B) positioning
C) postproduction
D) P&A
Positioning
Refers to the strategic placement and promotion of a product, brand, or entity within a market or narrative context to achieve desired perceptions or outcomes.
- Understand the process and importance of marketing in the film industry (e.g., trailers, positioning).
Verified Answer
RB
Rashid Badawi1 day ago
Final Answer :
B
Explanation :
Positioning refers to how a distributor defines a film's market, deciding on its target audience and how it is presented to them, which is crucial for its advertising strategy.
Learning Objectives
- Understand the process and importance of marketing in the film industry (e.g., trailers, positioning).
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