Asked by Marianne Tiburcio on Sep 24, 2024
Verified
Retailers do not find it profitable to engage in promotional activities because
A) They reap the full benefits of the promotion
B) They have to share the benefits of the promotion with the manufacturer
C) They are unaware of competing retailers' ability to "free ride" on their efforts
D) All of the above
Promotional Activities
Efforts designed to inform, persuade, or remind potential buyers about a business's products or services, often to boost sales or brand awareness.
Free Ride
Benefit received without contributing to the cost of its production, often resulting in under-provision of goods or services if too many consumers opt to not pay.
Reap Benefits
To gain or receive advantageous outcomes or rewards from a particular action or investment.
- Investigate methods to augment customer engagement via diverse marketing initiatives.
Verified Answer
MS
Manmohan Sandhu6 days ago
Final Answer :
B
Explanation :
Retailers have to share the benefits of the promotion with the manufacturer, thus reducing their profitability.
Learning Objectives
- Investigate methods to augment customer engagement via diverse marketing initiatives.