Asked by Shailesh Shrestha on Sep 24, 2024
Verified
Vertical contracts that aim to decrease retailer prices typically
A) Benefit the consumer and the manufacturer but hurt the retailer
B) Benefit the manufacturer and retailer but hurt the consumer
C) Benefits the consumers,manufacturers and retailers
D) Hurts all the manufacturers,consumers and retailers
Decrease Retailer Prices
A strategy where retailers reduce the price of goods to attract more customers or match competitors.
Vertical Contracts
Agreements between companies at different levels in the supply chain (e.g., manufacturer and retailer), often concerning the conditions of purchase or sale of goods or services.
Consumers
Individuals or entities that purchase goods or services for personal use or consumption rather than for resale or production.
- Understand the pros and cons of vertical relationships for consumers, manufacturers, and retailers.
Verified Answer
Learning Objectives
- Understand the pros and cons of vertical relationships for consumers, manufacturers, and retailers.
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