Asked by Yuying Chiang on Sep 25, 2024
Verified
What does AIDA stand for,when referring to persuasive messages?
A) Action, interest, demand, attention
B) Attention, interest, desire, action
C) Attention, interpersonal, demand, action
D) Action, interest, desire, attention
E) Action, interpersonal, demand, attention
AIDA
An acronym standing for Attention, Interest, Desire, and Action, used in marketing to describe the stages of consumer engagement and purchasing behavior.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the audience.
Action
The process or act of doing something towards achieving a goal or result.
- Familiarize oneself with the AIDA model and its role in developing persuasive messages.
Verified Answer
PW
Phumiphat Wongsinghakul2 days ago
Final Answer :
B
Explanation :
B)AIDA refers to attention, interest, desire and action. Your first objective is to encourage your audience to want to hear about your problem, idea, or new product-whatever your main idea is.
Provide additional details that prompt audience members to imagine how the solution might benefit them. Help audience members embrace your idea by explaining how the change will benefit them and answering potential objections. Suggest the specific action you want your audience to take. Include a deadline, when applicable.
Provide additional details that prompt audience members to imagine how the solution might benefit them. Help audience members embrace your idea by explaining how the change will benefit them and answering potential objections. Suggest the specific action you want your audience to take. Include a deadline, when applicable.
Learning Objectives
- Familiarize oneself with the AIDA model and its role in developing persuasive messages.
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