A careful situational analysis of the organization and its environment is part of developing a grand strategy.

Situational Analysis

The process of assessing an organization's internal and external environment to understand its capabilities, customers, and business environment.

Grand Strategy

A comprehensive plan of action developed by a state or organization to achieve long-term objectives and fulfill overarching goals.

Organization Environment

Pertains to the external and internal factors influencing an organization's operations, including economic, technological, social, and political elements.