Asked by Evangelos Pesiridis on Sep 28, 2024
Verified
A firm could most likely increase the perceived benefits of a product by ________.
A) reducing the overall purchase price
B) reducing the operating costs associated with the product
C) adding maintenance costs associated with owning the product
D) adding a desirable new feature to the product without increasing the purchase price
Perceived Benefits
The advantages or improvements believed to be associated with a product or service from the consumer's perspective.
Purchase Price
The amount paid to buy a product or service, which can include additional costs such as taxes, shipping, and handling.
- Comprehend the fundamentals of creating value in marketing and its relationship to the pricing of products and the perception of consumers.
Verified Answer
3V
31095Miss Visinee Tariyakulabout 4 hours ago
Final Answer :
D
Explanation :
Adding a desirable new feature to the product without increasing the purchase price would increase the perceived benefits of the product, as customers would be getting more value for their money. Reducing the overall purchase price (A) may increase perceived value, but it could also be seen as a reduction in quality. Reducing operating costs (B) would increase the perceived value over time, but may not be as immediately impactful as adding a new feature. Adding maintenance costs (C) would decrease the perceived value of the product.
Learning Objectives
- Comprehend the fundamentals of creating value in marketing and its relationship to the pricing of products and the perception of consumers.