Regression analysis is primarily used by marketers to ________.

A) evaluate strengths
B) develop sales forecasts
C) assess competitors' brands
D) manage the marketing mix

Sales Forecasts

Predictions of the future sales revenue of a product or service within a specified time frame, based on historical data, market trends, and economic conditions.

Evaluate Strengths

The process of identifying and assessing the strong points or advantages that an individual, company, or product possesses.

Competitors' Brands

Brands offered by competing companies in the same industry.