A company engages in the brand-leadership strategy when it:

A) imitates leading brands.
B) diversifies into several successful brands.
C) develops the reputation of its brand name.
D) develops products that other companies do not offer.

Brand-Leadership Strategy

Strategic approach focusing on establishing a brand as a leader in its category or market through marketing, innovation, and consumer engagement.

Diversifies

The act of expanding or varying products, investments, or activities to spread or reduce risk, or to increase the range of operations.

Brand Name

The name given to a product or service by its manufacturer or provider, used for identification and marketing purposes.