Asked by Salvation Faith on Sep 28, 2024
A firm that has determined which customers to serve,where to conduct business,and how to meet customer needs has most likely developed a ________.
A) profit analysis
B) business portfolio
C) marketing strategy
D) public relations plan
Marketing Strategy
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Business Portfolio
The collection of businesses, investments, products, or services that a company owns or operates, strategically managed to achieve optimal performance.
- Understand the role of marketing strategy in defining a business’s purpose and guiding its actions to achieve profitable customer relationships.
Learning Objectives
- Understand the role of marketing strategy in defining a business’s purpose and guiding its actions to achieve profitable customer relationships.
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