Asked by Charles Wilkinson on Sep 28, 2024
What is the first step in the strategic marketing and planning process?
A) market segmentation
B) product promotion
C) situation assessment
D) strategy formation
Situation Assessment
An evaluation process to understand the current conditions and factors affecting a decision or strategy.
Strategic Marketing
Strategic marketing is the long-term approach to planning, executing, and managing marketing efforts that align with a business's overall goals and objectives, focusing on sustainable growth and competitive positioning.
- Comprehend how marketing strategy contributes to identifying a business's aim and directs its efforts towards establishing profitable relationships with customers.
Learning Objectives
- Comprehend how marketing strategy contributes to identifying a business's aim and directs its efforts towards establishing profitable relationships with customers.
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