Asked by Najaun Wright on Sep 28, 2024
A firm that targets very broad segments with relatively homogeneous offerings is most likely using a ________ marketing strategy.
A) target
B) global
C) niche
D) multi-segment
Marketing Strategy
A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.
Multi-segment
A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.
- Gain insight into the functions and stages of segmentation, targeting, and positioning (STP) in marketing disciplines.
Learning Objectives
- Gain insight into the functions and stages of segmentation, targeting, and positioning (STP) in marketing disciplines.