Asked by Potenza Building Mtrl on Jun 26, 2024
Verified
What is the most likely result of straddling?
A) strong brand equity
B) long-term marketing failure
C) short-term marketing failure
D) highly effective brand positioning
Straddling
A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.
Marketing Failure
Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.
- Acquire knowledge about the purpose and procedure of segmentation, targeting, and positioning (STP) in marketing strategies.
Verified Answer
YM
ysabella munizJun 30, 2024
Final Answer :
B
Explanation :
Straddling, which involves trying to occupy more than one position in a market, often leads to confusion among consumers and dilutes brand identity, potentially leading to long-term marketing failure.
Learning Objectives
- Acquire knowledge about the purpose and procedure of segmentation, targeting, and positioning (STP) in marketing strategies.
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