A ________ is a graphical representation of the ratio between a product's benefits and costs.

A) data mine
B) value map
C) fair value matrix
D) customer data graph

A value map is a graphical representation of the ratio between a product's benefits and costs. It helps in identifying areas of improvement for the product and making informed decisions about pricing and marketing strategies. Data mine refers to the process of extracting patterns and knowledge from large datasets. Fair value matrix is not a commonly used term, and customer data graph does not specifically relate to the ratio between a product's benefits and costs.