A company can increase the perceived value of its product by increasing the perceived benefits,increasing the perceived costs,or a combination of the two.

Perceived Value

The customer's evaluation of the benefits and costs of one product when compared with others, influencing their purchasing decisions.

Perceived Benefits

The recognized and valued positive outcomes that consumers believe they will receive from a product or service.

Perceived Costs

The costs that consumers believe they incur when making a purchase, which includes monetary, time, and psychological factors.