Asked by Susan Partin on May 06, 2024
Verified
A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
A) mass marketing analysis
B) psychographic profile
C) perceptual map
D) loyalty timeline
E) Tapestry analysis
Perceptual Map
A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.
- Grasp the concept of perceptual mapping and its role in understanding competitive positioning.
Verified Answer
MM
Michael MarescoMay 08, 2024
Final Answer :
C
Explanation :
A perceptual map is a visual representation of how consumers perceive a company's products or brands relative to competitors in the marketplace. It is often used to identify gaps in the market or opportunities for differentiation.
Learning Objectives
- Grasp the concept of perceptual mapping and its role in understanding competitive positioning.
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