Asked by Jessica Lopez on May 12, 2024
Verified
Maribeth has been assigned the task of identifying her company's competitor positions in the snack chip market and she also needs to determine consumer preferences for low-carb snack chips. What tool should Maribeth use to accomplish this task?
A) VALS framework
B) mass marketing
C) salient attributes
D) perceptual map
E) micromarketing
Perceptual Map
A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.
VALS Framework
A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.
- Comprehend the principle of perceptual mapping and its significance in deciphering competitive positioning.
Verified Answer
KK
Kenzie KimesMay 14, 2024
Final Answer :
D
Explanation :
A perceptual map would allow Maribeth to visually display the positions of her company's competitors in the snack chip market and determine the preferences of consumers for low-carb snack chips. It allows her to compare products based on different attributes and show how they are perceived by consumers.
Learning Objectives
- Comprehend the principle of perceptual mapping and its significance in deciphering competitive positioning.
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