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Asked by Maheen Khatija on Sep 28, 2024

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A large retail firm is experiencing a significant sales gap.Which of the following strategies would LEAST likely be implemented by the firm to close the gap?

A) diversification
B) market penetration
C) forward integration
D) product development

Forward Integration

A business strategy where a company controls the distribution and sale of its products by moving downstream in the supply chain.

Diversification

A risk management strategy that involves expanding a company's operations by adding new products, services, or markets to its existing portfolio.

Market Penetration

Strategies aimed at increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales approaches.

  • Understand the strategies available to a firm for closing sales and profitability gaps.
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Verified Answer

CD
Charlie De Campsabout 4 hours ago
Final Answer :
C
Explanation :
Forward integration involves the firm acquiring or owning its own distribution channels or suppliers. This is unlikely to directly address a sales gap, and may require significant resources and investment. The other options (diversification, market penetration, product development) entail expanding or improving the company's product offerings or increasing its market share, which are more likely to help close a sales gap.

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