A marketer analyzing whether members of the target audience like the services offered by a firm is analyzing the ________ element of the marketing mix.

A) place
B) price
C) product
D) promotion

Marketing Mix

A set of actionable marketing tools—Product, Price, Place, and Promotion—that a company uses to pursue its marketing objectives in the target market.

Target Audience

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on demographics, interests, or other characteristics.

Services Offered

The various tasks or acts that a company performs for customers in exchange for payment, which can include physical, intangible, or digital activities.