A marketer who only promotes a product by advertising in national magazines is using a ________.

A) word-of-mouth network
B) marketing mix
C) push strategy
D) pull strategy

Pull Strategy

A marketing strategy that aims to create demand for products and services among consumers, in order to "pull" the product through the distribution channel.

National Magazines

Publications that are distributed across an entire nation, catering to a broad audience with varied content.

Word-Of-Mouth

The process of conveying information from person to person via oral communication, especially recommendations about products or services.