Asked by Saeed Kalloub on Sep 25, 2024
Verified
A(n) ________ is a method used by pollsters to select a representative sample in which every
Individual in the population has an equal probability of being selected as a respondent.
A) stratified sample
B) equal opportunity sample
C) simple random sample
D) quota sample
Simple Random Sample
A sampling method where each member of a population has an equal chance of being selected, ensuring that the sample represents the population accurately.
Pollsters
Professionals who conduct surveys or polls to collect public opinion data on various subjects, often related to politics or consumer preferences.
- Attain knowledge on the practices and impediments of public opinion polling, with emphasis on social desirability aspects.
Verified Answer
LM
Lavin Makhija1 day ago
Final Answer :
C
Explanation :
A simple random sample is a method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent. This means that the sample is not biased towards any particular group or characteristic, which helps to ensure accurate and reliable results. Stratified samples divide the population into subgroups based on certain characteristics, and then select samples from each subgroup in proportion to their representation in the population, while a quota sample is a non-probability sampling method in which the researcher selects participants based on pre-determined quotas for certain characteristics such as age or gender. Therefore, the best choice is a simple random sample.
Learning Objectives
- Attain knowledge on the practices and impediments of public opinion polling, with emphasis on social desirability aspects.
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